What can Democrats do to make Coakley win Machusetts?

There are many bills at stake if Democrats let this slip and allow a Republican challenger to take over Ted Kennedy’s seat. We are talking about healthcare and energy bills being derailed by at most one vote. Martha Coakley is in terrible shape right now. In some polls she is leading at most 2%, while in others she is falling behind by 1% to Brown. She has roughly 8,900 Facebook friends, a sharp contrast to Brown's 10,000. Her fundraising isn’t as close to her opponent, who is outspending her in TV ads and public appearance events. I don't know why Machusetts voters would even consider Brown for this office, because his platform is radically different from Kennedy's, especially considering that a major centerpiece to Kennedy's political career was campaigning for real healthcare reform. Brown's support is very strong, something very unusual for a liberal state